Town of Florence Website Privacy Policy
Effective Date: 04/23/2026
The Town of Florence (“Town,” “we,” “us,” or “our”) is committed to protecting your privacy and safeguarding personal information collected through our official website:
This Privacy Policy describes how information is collected, used, and protected when you visit or interact with Town-operated digital services, including but not limited to:
- the Community Calendar;
- online forms and service requests;
- bids and proposal submissions;
- notification and subscription services;
- payment portals; and
- other platforms or methods used to collect or distribute information through Town-operated websites and content.
This policy applies only to Town of Florence websites and Town-operated digital services. When you follow links to external websites, including other governmental sites, third-party vendors, social media platforms, or payment processors, this policy no longer applies. The Town is not responsible for the privacy practices of external sites.
This policy may be updated periodically. Updates will be posted on this page.
1. Legal Compliance and Public Records
Information collected or maintained by the Town of Florence is subject to applicable laws, including Arizona Public Records Law.
Information you provide may be subject to disclosure unless otherwise protected by law. While the Town takes reasonable steps to protect information, we cannot guarantee that submitted information will remain confidential or exempt from disclosure in all circumstances.
2. Information We Collect
A. Automatically Collected Information
When you visit our website, certain information may be automatically collected, including:
- IP address;
- browser type and configuration;
- device information;
- pages visited and time spent;
- referring URLs; and
- date and time of access.
This information is generally used for:
- website performance and security;
- traffic analysis and reporting; and
- improving user experience.
B. Analytics and Cookies
The Town may use tools such as Google Analytics or similar technologies to understand how visitors interact with the website.
These tools may use cookies or similar technologies to collect:
- usage behavior and trends;
- demographic information, such as age range or general interests; and
- general website activity data.
You may:
- disable cookies through your browser settings; or
- opt out of analytics tracking through available tools.
Some website features may not function properly if cookies are disabled.
C. Personally Identifiable Information
You may voluntarily provide personal information when you:
- submit forms;
- request services;
- register for programs, events, or notifications;
- subscribe to email or SMS updates;
- submit bids, proposals, or applications;
- make payments through authorized systems; or
- otherwise communicate with the Town.
This information may include:
- name;
- address;
- email address;
- phone number, including mobile phone number;
- organization name;
- account or registration information;
- payment information processed through secure third-party systems;
- event submission details; and
- any other information you choose to provide.
The Town collects only the minimum information necessary to provide services and process requests. Providing this information is voluntary; however, it may be required to complete certain transactions or requests. Alternative service methods, such as phone or in-person service, may be available.
3. How We Use Information
Information collected through Town-operated websites and services may be used to:
- provide requested services;
- process transactions and submissions;
- review, edit, publish, and manage event listings or other content submissions;
- respond to inquiries and requests;
- send confirmations, reminders, updates, cancellations, and service notices;
- send email or SMS communications you have consented to receive;
- improve website functionality, accessibility, and user experience;
- maintain security and prevent misuse; and
- comply with legal obligations.
The Town does not sell, trade, or rent personal information.
4. SMS/Text Message Communications
If you provide your mobile phone number through Town services, including but not limited to the Community Calendar, registrations, subscriptions, alerts, or other website features, you may consent to receive text messages from the Town of Florence.
These messages may include:
- event reminders and updates;
- service notifications and alerts;
- public information messages;
- account-related communications; and
- other non-commercial municipal communications.
Mobile opt-in information, SMS consent, and phone numbers collected for SMS communications will not be shared with third parties or affiliates for marketing purposes.
Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP. For assistance, reply HELP or contact the Town using the information below.
Consent to receive text messages is not a condition of receiving Town services.
5. Information Sharing
We do not sell personal information. Information may be shared only:
- with service providers acting on the Town’s behalf to operate or support Town services;
- when required by law, court order, subpoena, or other legal process;
- to protect the rights, safety, property, or security of the Town or the public; or
- as otherwise authorized by law.
6. Subscription and Notification Services
The Town may offer subscription-based notifications, including but not limited to news, calendar updates, bids, job postings, alerts, and other municipal communications.
By subscribing:
- you consent to receive communications related to selected topics; and
- your contact information is used solely for those communications and related service administration.
You may unsubscribe at any time using the unsubscribe link provided in emails or by replying STOP to SMS messages, where applicable.
7. Information Provided by Minors
Town websites do not knowingly collect information specifically from minors.
Any information submitted by minors is treated the same as information submitted by adults and may be subject to public records laws. Parents and guardians are encouraged to supervise children’s online activity.
8. External Links
Town websites may contain links to external websites or services for convenience.
The Town:
- does not control external content;
- does not guarantee privacy or security on external sites; and
- does not endorse external organizations, products, or services unless expressly stated.
Users are encouraged to review the privacy policies of external websites they visit.
9. Social Media and Public Engagement
The Town may use social media platforms, online forums, or other third-party engagement tools to communicate with the public.
These platforms may be hosted by third-party providers and are subject to their own terms and privacy policies.
Comments or user-generated content may be moderated before or after posting. The Town reserves the right to remove content that is:
- abusive, obscene, or defamatory;
- threatening or discriminatory;
- spam or commercial in nature;
- unrelated to the topic;
- in violation of intellectual property rights; or
- containing personal, confidential, or otherwise inappropriate information.
Users are responsible for the content they post.
10. Data Security
The Town implements reasonable administrative, technical, and physical safeguards to protect information collected through our website and digital services.
However, no internet transmission or electronic storage system is completely secure. Users should avoid submitting sensitive information unless necessary and through secure channels.
11. File Downloads
Files made available on the website are provided for convenience.
The Town is not responsible for:
- issues resulting from downloaded files;
- compatibility or system impacts; or
- damages resulting from the use of downloaded materials.
Users download files at their own risk.
12. Copyright
All content on the Town website is the property of the Town of Florence unless otherwise noted.
Content is intended for personal, non-commercial use. Unauthorized reproduction or distribution is prohibited without written permission, unless otherwise allowed by law.
13. Disclaimer
The Town’s website is intended for informational purposes only.
The Town does not guarantee:
- accuracy;
- completeness; or
- timeliness of website content.
Website content does not constitute official policy, legal notice, or an official public record. Official documents must be obtained from the appropriate Town department or the Town Clerk’s Office.
The Town is not liable for damages resulting from:
- use of website content;
- inability to access the website; or
- reliance on posted information.
14. Communications
Communications submitted through the website, including email, forms, and online submissions:
- are provided for convenience only;
- do not constitute legal notice to the Town; and
- may be retained in accordance with applicable records laws and retention requirements.
15. User Submissions
Any comments, feedback, forms, event submissions, or other content provided to the Town through the website:
- may become the property of the Town of Florence, to the extent permitted by law;
- may be used for official purposes without compensation; and
- are not considered confidential unless otherwise protected by law.
16. Changes to This Policy
The Town may update this Privacy Policy from time to time. Any revisions will be posted on this page with a revised effective date.
Continued use of Town-operated websites or services after such updates are posted constitutes acceptance of the revised policy.
17. Contact Information
Questions regarding this Privacy Policy may be directed to:
Town of Florence
Information Technology Director
Trenton Shaffer
trenton.shaffer@florenceaz.gov
520-868-7515
https://www.florenceaz.gov/